BBC News Online's Kevin Anderson is keeping a weblog about the forthcoming US presidential election on 2 November. In his latest blog he reflects on the impact of blogging on " msm" (mainstream media). Here is an edited version of it:
"bloggers love to heap contempt of the Mainstream Media, or the MSM, as they call us.
Conservative bloggers really had a party trashing Dan Rather and CBS for basing a story about President Bush's military record on false documents......
I'm a little, but not all that surprised, that the MSM is a little tetchy about bloggers. For years, I've had to deal with folks treating me as somehow less of a journalist because I publish on the internet. Somehow, pixels aren't as honest as print. But I always cut the newspaper folks some slack. I started off as one of them, and I knew that some of the mudslinging came from fear.
As a recent New York Times piece on bloggers pointed out, DailyKos and another blog, schaton, together have more readers than the Philadelphia Inquirer. Ouch.
I'm a bit surprised journos have not embraced blogs, their own and others. Again I understand. The MSM is just beginning to get two-way media. It all used to be one way. We told you the truth, and that is definitely truth with a small "t", and we occasionally heard back from you, letters to the editor, calls of complaint, that kind of thing. But a lot of journalists still aren't all that into audience participation. For me, that's what I love about the internet is that it's really a conversation, and I think the better for it."
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