Blogging goes to work article

From The Economist , Mar 11th 2004

This article looks at whether blogging might be useful in business:

"Will blogging—the practice of maintaining an online diary, or weblog—revolutionise journalism? Do the world's bloggers really constitute a “second superpower”, the only force on earth capable of keeping America's neo-imperialist government in check? Or is the blogging craze just an example of sound and fury signifying nothing—a re-run of the late-1990s fad for personal websites, only with easier-to-use publishing software?....."

The article goes on to look at Socialtext who make a corporate version of a wiki—a web page that can be edited by any reader (the word means “quickly” in Hawaiian):

"Wikis offer a middle ground between e-mail and a conventional web page, which makes them useful for collaborative projects, particularly those involving far-flung teams. Rather than maintaining multiple copies of a document and sharing ideas by e-mail, a wiki allows members of a team to pool their thoughts more easily. Wikis are not particularly new, but are now beginning to demonstrate the potential to replace other forms of groupware."