Monday, November 01, 2004

Ad agencies get on blogging bandwagon

From Agenda.Inc (Nov 1st)

"Web logs have had an astonishing season this year, enough to freckle the faces of bloggers who do not, as a rule, get much time outdoors. Although political blogs have received the most attention, advertising agencies and communications professionals are using blogs to create discussion.

"Blogs are in fashion, and it is easy to hop on the bandwagon and say that every company should have one. The questions any smart marketer should be asking are, 'Does this provide a platform to connect with their most relevant audiences and how will this address business objectives?"

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